CEOs who wanted clarity, not reports.

Strategic, hands-on, and commercial. They improved our financial clarity and decision-making fast.

Asaf leverages data to provide the strategic edge and financial clarity On The Way Records needs.

Asaf helped us go from ‘we have an idea’ to ‘we have a plan.’ His guidance on business modeling and financial strategy was critical in our first steps as a company.

I had a great experience working with Asaf. The process was professional, clear, and the results were great. Beyond that, I also know him personally and can confidently say he’s a dedicated professional who consistently brings his A-game to every project. Highly recommended.

Asaf & I have been working together for about a year now, to upgrade my existing business - Rock City, Haifa’s School of Music, and transform it into a leader in its field. Asaf brings determination, professionalism, and a spirit of friendship and partnership, constantly seeking creative solutions. Asaf makes me feel like he’s with me 24/7.